final end of year ppp presentation

OUIL502 PPP module evaluation

I found this years PPP has been really beneficial in my development as an illustrator in terms of branding and the industry itself. It has definitely addressed the key concerns of mine that I have perhaps been to scared or ignorant to think about, like the big question of ‘what happens after I graduate?’ though at times I found the PPP sessions quite confusing and theoretical, especially learning about service sectors and creative industry, I appreciate that this is an important part of business.

 I have found the weekly session with John very helpful and have learnt a great deal about self-promotion and things to look out for when dealing with a client such as copy write, legislation, pricing of work.  Though I could not of asked for better advice, I still struggled with the idea of defining my practice in the form of a promo pack, let alone defining myself! I am a very indecisive and hesitant person, which made it difficult for me to come up with new work to visually communicate myself or choose from my existing work to do so.

However I persisted and focused on myself as an illustrator and a person, which allowed me to figure out what message I want my promo pack to communicate about myself. This process has made me still back and think about  design style and where I feel my strengths lie, something I should do more often as it has allowed me to focus and develop on what works and what does not.

I feel content with my promo pack that is represents me, as a person and as a creative.

Because I am dyslexic, I find it hard to communicate myself well which does not help my confidence, something which I feel hold me back from branching out and talking to people about my work, especially professionals as I do not want to appear stupid. Thankfully, the main thing I taken from this module, especially creative presence is confidence. I feel a lot more confident to approach others or contact professionals now I have learnt how to deliver questions and myself appropriately. I also feel reassured that this is hard for everyone and you have to start somewhere! I plan to start with emails, which will hopefully allow me to build a relationship up with clients or professionals which will with any luck make me feel more relaxed when meeting them or talking to them on the phone.

I have also set up a number of social media sites presenting my work, something I would have been to embarrassed to do last year due to lack of confidence in my work especially with such strong competition. The feedback and comments I have got of the back of these has given me more faith in my work, encouraging me to keep it up!

I feel I can now call myself an illustrator, though I obviously illustrated in first year I still felt unsure about what an ‘illustrator’ does and how they become successful In their profession.

I feel I have grown up from last year, when discussing ideas and the industry with peers and tutors I feel more like a practitioner rather than a student.

I am clearer of how to persist in a career in illustration whereas I felt clueless about this in first year, which was one of my main concerns, before, I new I loved to illustrate but was unsure how my skills could be put towards a potential career.

I think a strength of mine this year it that I have made a point in blogging each lecture we have been given, which allows me to go back and remember key points about branding, and the industry etc I will need to know for future reference.

I think my main weakness within creative strategy and my work ethic, as a whole is not getting someone to proof read my work before printing. Annoyingly I always find one mistake I miss no matter how many times I proof read. This cost me in money but also vital time.

With my promo pack, I wish I has experimented or revised the paper stock before printing as I feel the paper I have printed my creative cv (the pack) onto is not idea for transportation as I t It marks very, very easily resulting in the pack looking grubby, especially with it being a white background.

I feel the most vital thing I have taken from this year is to drop the attitude that work will come to me when I finish uni, I now no it is all down to me branding and getting myself out there for potential clients to see. This is something I need to be working on from now onwards!

Life's a pitch presentation

It was interesting to here everyone else's pitch ideas, especially when everyone's pitch was so different. Though I feel the information we shared in our presentation was good, I think we could of delivered it better, to improve I would try not to use notes/read directly from notes as this becomes monotone and boring. I was really impressed with groups that made there own mechanise for the presentations such as leaflets, business cards, stickers, I'm professional presentations I think these would be a good way for the board to remember you after you've left.

Life's a pitch presentations

As a group I think we contributed to the presentation slides equally, though we were in charge of certain slides, I think It was good that we regularly made time to meet and discuss information we had put on the slides and see if there was anything as a group we needed to add.

final presentation ready to present.

The cost of living

5 years time 

Now

what is different 

council tax 

transport cost - need to be more mobile

allowed 10 000 before you pay any tax.

only pay tax on the amount that you earn over 10 000 e.g. if you earn 30 000 you'll pay tax on 20 000 

40 000 - 25% tax 

who are you?-what do you do? 8th December

YOUR COST
YOUR PRICES
PROMOTING YOURSELF
MONITORING SUCCESS

presentation of 12 slides
12 - questions and summary
1- intro side

2- who we are(name),
3a, b and c (3 slides worth) -(what we want to do)- mission statement - our vision

4- business objectives
5- audience - who are our customers
6- describe the organisation
7-resources and equipment
8-costs
9- funding

as a group we have set up a google drive presentation slide that we will all be able to edit. we ave given ourselves 2-3 slides each which we will focus on individually so we have a equal work load. we will discuss our ideas/infomation choice on our forum and through google drive.

WHAT ARE YOUR COSTS?
legal costs:- 

• setting up yourself, 
• protecting your intellectual property, 
• registering with companies house (if appropriate)(weather we can call ourselves things etc), 
• using solicitors to look at your contracts, 
• splitting profits making sure covered for insurance 

resource cost:-

• how much capital expenditure in the first year
• how much we will spend on materials, goods for sale, all down to chairs, tables, kettles for ht first 6 months (direct costs)printers ALSO INK thing about everything! 
• how much will you spend on bills and overheads for the first 6 months - (indirect costs) 

marketing costs:-

• costs of promoting your business for the first year

• promotional costs - petrol, ink, printing, wifi 

finance costs:-

• a grant? give evidence that you are eligible

• if its a start up loan- what are the repayments 

outgoings:

• overhead costs 
• insurance costs 
• preemies costs - check with insurance companies what you are liable to declare for insurance - i.e. working from home apply for business insurance so if your get robbed you claim on your business insurance to get refunded for equipment in your house etc. 
• utilities, postage and it costs 
• research and development costs - visiting places, museums galleries etc 
• equipment costs 
• material costs 
• maintenance costs finance costs 
• professional services 
• promotional costs

What is your expected income?

• accommodation (rent/morgage)
• utilities and communication 
• insurances 
• personal loan repayments 
• food 
• travel
• esteem costs 
• entertainments 
• holidays and breaks 
• savings and pension 
• etc

what are your prices?

• how have you worked out your prices? -state what your pricing strategy is
• how do your prices compare with your competitors 
• identify 3 competitors and give evidence of their prices 

total outgoings

+expected income

-----------------------   =your daily rate

working days 

365 days in a year 

52 weekends 104 days 

8 bank holidays 

20 days annual leave 

233 workings days - standard working contract 

based on 1 person working 

£15 000

+£20 000

------------  =£150.21per day  - just for a turn over 

233days 

FOR NEXT SESSION 5TH JANUARY 1PM 

drawn together all the information for presentation 

so from that point forward have everything ready for the presentation pitch 

INDIDUALLY 

do cost of living now 

mission statement: inspire and educate people/children who are unaware of the different types of print process used as a visual communication.

what are your plans to achieve your sales/incomes?: applying for funding from the government/funds for educational purposes.
targets in the first 12 months: to make ourselves know to organisations, by online presence, word of mouth, tester sessions, being present at art events, teacher training days/school fairs.

what new products or services will you introduce in the following two years to grow your business?

what is your long term/5 years goal? - more staff-due to a heavier demand for workshops.
buses based in different parts of england so less long distance travel and makes us more available to short term demand and places further away. 

we are a .....limited company? partnership? social enterprise? cooperative? sole trader?
why have you chosen this status? what are the advantages?

resources
we require 2 mac,

Lifes a pitch. part 1

who are you?
your business
your resources
your customers


your business
business name
business activity - what you do
missions statement- what do you aim to do

business objectives 
what are your plans to achieve your sales/income
targets in the first 12 months
what new products or services will you introduce in the folowing tow years to grow your business?
what is your long term/5 years goal?

limited company? partnership? social enterprise? cooperative? sole trader?
why have you chosen this status? what are the advantages?

your resources
 products/services
what resources do you require
what equipment do you need
how much will it cost
stock- how much do you need, do you need stock to start your business?

start from scratch when starting a business as you won't be able to apply for a grant as they will see you as a already set up business.

your customers
what evidence do  you have that anyone will bu your product/serivce?
is it a popular product/service currently provided by lots of others?
is your idea completely new?

who are they?
describe audience specifically
describe the market sector - e.g. retail, food. leisure, local brands, entertainment- a service provided a service to other businesses
where are they
where do they go
where do they want to go
where would they go if they could

why would they buy from you than anyone else
how much are they likely to spend
will your sales fluctuate due to external forces?
how often will they spend that amount with you?

how will they know?
how will you advertise your product/services? advertising is not compulsory)
what other marketing methods would be effective for you?-
fb
personal selling
promotional

NEXT SESSION monday 
your business
your resources
your customer
your cost
your price
promoting yourself
monitoring yourself

SWOT analysis on simular company task

simular companies
http://www.educationgroup.co.uk/faqs
http://www.arts-express.org.uk
http://www.elmoworks.co.uk



SWOT ANALYSIS OF ARTS-EXRESS 

W-eaknesses :what are they bad at? what makes them bad at it?
O-ppotunies :what don't they do?  based in southward or just south london
two members of staff a team of artist who work 'regualry' on our projects - so not constant wider pool or artists who work occasionally 
workshops that last a few days? 
not a organised event?
by not focusing on one practice might be to much to think about therefore not learning alot about the one process or exploring it as much as possible 
no need to book certain events 
some events are free

strenghts:

• deliver a range of different art activities by working with professional artist tutors of certain practices who deliver the workshops.
• charity funded
• drop in sessions at laid back events i.e festivals- this suits the audience who are just there to have fun. 

weaknesses:

• 'regular' artists 'occasional' artist - no full time professional artists - this might mean they lack consistency and a change of style at each workshop, making it less likely for them to have a distinctive style they could deliver and show to the public.
•  also make it less likely to be able to develop there styles into something different. as our idea is based on a a few practisioners with certain styles people will no what to expect from looking at our work.

opportunities:

• bases in southward or south London- so we could work else where or cover more group.
• though they deliver a wide range or practices- maybe a more focused one would look more in-depth into a certain practice.

threats:

• (for them) for events that just want one practice- there other services would be wasted
• (for us) large number of helpers (staff) 
• some events are offered for free - this means they get advertising and more people involved to spread the word. 

assessing the composition task

identify a similar company

what are their strengths?
what are there weaknesses?
what opportunities have they taken?
what threats do they face?

mobile services
creative workshops

present finding to the group

SWOT ANALYSIS
S-renghts:what are they good at what makes them good at it
W-eaknesses :what are they bad at? what makes them bad at it?
O-ppotunies :what don't they do?
T-hreats:

before next session: post to a group forum - response to this task

our proposal

What is the idea/concept for your groups proposal?
A co-owned print business, specialising in traditional print methods. The business is split into two parts - selling our own personal work, and being available to hire for a range of print workshops.
The idea is to own a studio, where we produce our own work and hold workshops for larger groups. And use a van to transport printing equipment and our products to other locations for smaller workshops, so we can be flexible. People can come to us - or we can go to them. 

What service do you propose to provide?
An accessible way for a wide range of customers to be inducted into traditional print making, and/or improving on skills and techniques they already have. The most important thing is that they get to do it themselves, and go away with artwork they've produced.
An educational but fun learning experience - chilled out and friendly.
Workshops tailored specifically to the group - e.g. age, interests, and what they want to get out of the workshop, large or small group.
Our own prints are available to purchase online, or during the workshops.
Stalls at festivals - selling our own prints, T-shirts, cards, with the opportunity for customers to print their own mini-print.

Who will benefit/make use of your services?
Workshops: Children in schools, sixth forms or foundation courses with limited traditional print equipment, parents organising activities for their children and friends, after school clubs, holiday/day care. 
Older people with time on their hands looking to try something new and creative. e.g. WI, book groups.
Disabled or mentally ill
Children's hospitals 

Our prints:
Festivals 
People with an appreciation for illustration looking for high quality limited edition prints.
People interested in art in general

What are the aims of your proposal?
To raise awareness about traditional print methods by allowing people to try it themselves.
Lead people to our own personal work
Make a profit

group idea using the 4 P's

product: - we provide a product (prints and personal work) but prom dominantly a service providing workshops for schools, festivals, units, comicon etc- wherever the demand. available for hire.

Price- our prints that we sell will generate profits. 

educational workshops have a possibility for government funding. 

price for hire includes expenses, materials, equipment costs, staff rates.

promotion:- website, van itself, word of mouth. flyers to give to the children/clients etc

place:- mostly festivals, through summer and schools/uni's etc during rest of year.

• who is our market?

people who want to try something new

have time on there hands 

young- children who are in the process of education/learning 

schools/uni's 

careers/foster homes

other professional printers (to see our work/visit our studios)

creative courses which lack facilities (a levels/ foundations)

art and craft events

• where are they/where do they go?

• is there a need and if so, what is it?

creative people/children who are unaware of the breath of techniques/ art itself/ routes to go down. 

people who are interesting to understand how prints are made

people who want to try something new - groups, institutes, societies, people with time

• why is now a appropriate time? 

tradition prints process are coming back in trend

schools lack art lessons

always a demand for art/ creativity

in general, some people are quite uniformed

political factors
economic factors
social factors
technical factos 

Monday 17th november

Babs tarr http://babsbabsbabs.com

'Brand Babs'

modifies and manipulates her practice to suit her client -to fit more with industry she is trying to work in.

how a illustrator reads market

books 

• fundamentals of design management - how you start to think about creative industries 
• Illustrators guid to law and business 

what is creative entrepreneur?

owner entrepreneur 

owner manager

owner worker 

what kind of creative are you?

evolutionary          revolutionary

manger                  opportunist 

caution                  risk taker 

what is marketing?

'the management process responsible for identifying, anticipation and satisfying customer requirements, opportunities, profitability and success.'

the 4 P's

PRODUCT - that satisfies customers needs or wants. tangible goods or a intangible service 

PRICE -the overall cost of the product- producing it and selling it 

PROMOTION -represents all the methods of communication that a marketer uses. 

PLACE -providing product to places.

what is an 'idea'?
can occur at anytime
to anybody
happen anywhere
inspired my anything
generally random
seldom materialises
rarely succeed 

'in the realm of ideas everything depends on enthusiasm...in the real world all rests on perseverance' 

'everyone is a genus at least ones a year. success comes from having brighter ideas closer together' 

what is an 'opportunity'
something out there that is external to you
the people are right 
the place is right
the conditions are right 
the time is right

where do opportunities come from 
trends
technical developments
political change
economic boom and slump
human need
specific problems
research and development 

Study task 3

telegraphy luxury magazine 

 

Lucinda Rodgers - 'theres no place like home' for rowley leighs cook book fourth estate 2000
THE PRIVATE SECTOR -private enterprise and investment.
SERVICE INDUSTRIES- creative industry, education, health industry. communication industry
THE CREATIVE SECTOR - PUBLISHING INDUSTRY

Lucinda rodgers 'cover for the novel Angus wilson (penguin books) 

QUATERNARY SECTOR -libraries,education, intellectual activities

SERVICE INDUSTRY -creative industry, commercial industry, education industry 

 

study task 3

Diogo Nascimento

• Editorial Design
 ,
• Graphic Design,
 
• Icon Design

 this graphic designer has used a mixture of illustration and photography to communicate the brands ethos and product (stated below) for a advertising poster for the private sector food company Monsieur Appert-  a preserved fruit and vegetables business with a French spirit that works with the tradition of the natural method and pays homage to the figure of the cook who has discovered the formula for preserving food.

the printing industry
the catering industry
creative industry 

i think this is a successful creative piece to advertise the brand as it visually shows the product itself creating a strong brand  recognition. the designer has combined this with a visual story to describe  the product/company history to the viewer making a more interesting and conceptual piece of work.  i think the illustrations used are very tasteful and fit with the traditional tone of the company. 

illustration above by Richard Kilroy - highly successful fashion illustrator, and “Decoy” British magazine publisher and editor. illustration cover for 16 page colour newsprint created for  private sector magazine 'decoy' (illue 3 -a visual distraction) which is sold online.
(also could be considered to be for third sector as it can be viewed for free online) 

publishing industry
advertising industry
designer fashion industry 

shirley hughes

children book writer and illustrator, as well as book, sells single resolutions of prints.  

private sector 

publishing industry 

education industry

publishing industry

monday 3rd

categories of creative industries / illustration routes - task complete