Babs tarr http://babsbabsbabs.com
'Brand Babs'
modifies and manipulates her practice to suit her client -to fit more with industry she is trying to work in.
how a illustrator reads market
books
- fundamentals of design management - how you start to think about creative industries
- Illustrators guid to law and business
what is creative entrepreneur?
owner entrepreneur
owner manager
owner worker
what kind of creative are you?
evolutionary revolutionary
manger opportunist
caution risk taker
what is marketing?
'the management process responsible for identifying, anticipation and satisfying customer requirements, opportunities, profitability and success.'
the 4 P's
PRODUCT - that satisfies customers needs or wants. tangible goods or a intangible service
PRICE -the overall cost of the product- producing it and selling it
PROMOTION -represents all the methods of communication that a marketer uses.
PLACE -providing product to places.
what is an 'idea'?
can occur at anytime
to anybody
happen anywhere
inspired my anything
generally random
seldom materialises
rarely succeed
what is an 'idea'?
can occur at anytime
to anybody
happen anywhere
inspired my anything
generally random
seldom materialises
rarely succeed
'in the realm of ideas everything depends on enthusiasm...in the real world all rests on perseverance'
'everyone is a genus at least ones a year. success comes from having brighter ideas closer together'
what is an 'opportunity'
something out there that is external to you
the people are right
the place is right
the conditions are right
the time is right
where do opportunities come from
trends
technical developments
political change
economic boom and slump
human need
specific problems
research and development
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