The River of Life - Package design for Tetra Pak Thailand designed by Ise Ananphada
In Thailand, people have lived along the river for long time ago. Lots of Thai settlements were located near many rivers, and waterways were used to be main transportation in the past. In addition, it has been used in many purposes, such as, irrigation, agriculture, livestock, fisheries, industry and consumption on a daily basis. As well as recreational facilities, including sports and well landscaped to enhance the community
though this is a beautifully made packaging design, i like the fact is more than just pretty pictures it also has a story and a narrative behind it, something that i feel is important and gives illustrations a interesting purpose other than its aesthetics - this is what i enjoy about illustration, having a strong subject matter to visually communicate through images.
It is really reassuring to see how work that was perhaps created for artistic/aesthetic work, can be applied onto other platforms for a commercial purpose.
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