Across the globe, few people have difficulty recognizing someone who is considered beautiful. Beauty is often sought after, revered, and sometimes interpreted as a personal virtue. Standards of beauty are usually social markers determining cultural status, social acceptance and suitability as a mate. However, beauty remains an elusive notion. Scientists continue to study the biological and anthropological factors behind physical attractiveness, while advertisers continue to employ ideals of beauty to sell products. Countless people continue their quests to become or remain beautiful to receive the benefits society offers for beauty. A physical aesthetic has remained constant over time throughout the diverse cultures of the world. In this sense, beauty has been regarded as a reflection of health, vitality, sexual allure and social appeal. Although the specifics of what makes someone beautiful can differ across countries, cultures and communities, the concept of beauty has existed for as long as there have been people.
http://paulford.com/beauty-in-different-cultures/
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