today i went down to support my friend at her collaborative event AIM. this was really good to see how other courses have produced worked together like we have had to do our course.
robyn and her group have created there own brand for this event and have used merchandise to form a strong brand identity such as t-shirts, posters, badgers, flyers, key rings and a website all with the brand name and logo on. this was inspiring and influential to see how successful branding can be in creating a memorable brand and therefore a memorable event.
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