aoi
protects illustrators rights
email adress on front page of wesite
blog - show how you create work (but nothing worse then a blog that hasn’t been posted on for months or looks unproffesional.)
keep personal work to show your interest and diversity - keep creativity going
tourist based illustration for each country i visit?
twitter:
if you dont do it well dont do it.
open up dialogue with art directors
miss led
alice pattullo
peepshow collective
ben the illustrator
derek brazell
behance:
project based
THE DOTS
physical Mailers
a6/a5
directed at individual
introduction to yourself
reference a piece of their work -
why i fit it to company
why i want to work for them
ie on pack of postcard/buisness card, personailse hand written note?
follow up a week later with EMAIL a pdf of work
research exactly who you want to work for - it will come across in you contact.
burnstile
ACCOUNTS
register for income tax with 3 moths of starting -1’s a year
keep invoices PRINTED OUT.
keep up to date
retain all claimable recipts -
cultural expenditure
:cinema, adobe suits etc
copyright
its better to create own visuals then use someones reference you dont know
or collabrate - contract
reference fee
copyright can be assigned to you to a client - strongly advise against doing this
if you do this it the cost of your copyright should be extremely high
must cover all possible future usages
this means it can be used wherever or whenever without your permission
won’t be able to use in portfolio
online rights
low res files 72dpi and name file
use © symbol on every page of social media
contracts
make an agreement binding
give clarity and certainty
illustrators have reluctancy to displease etc
HAVE CONFIDENCE - you have every right to ask questions of the contract
a verbal arrangment is key - keep informal
then give a formal contract - acceptance of commission form
if you are receiving money for a job- a business agreement, needs a contract
who is doing what
by when
by who
who its for
how much
TERMS AND CONDITIONS - basic, cancelation fee’s - legally should still be getting paid.
LOOK AT SHEET
delivery dates {roughs] ….. [artwork]…..
Used to avoid arguments
if you don't show professionalism you are likely to fall in to trouble later in line. especially if client isn’t used to working with a illustrator or doesn't value your work.
before you start anymore sign the acceptance of commission form
before you start anymore sign the acceptance of commission form
PRICING
DO NOT WORK FOR FREE EVER
have confidence and value yourself
just cos your young don’t accept a lower price
quote accurately
accurate pricing and licensing is mutually beneficial to both client and illustrator
ask them about the client if they are being vague
uk based?
worldwide?
how many brands/companies they have
Louise gardiner
vic lee
a licence is separate to selling an original artwork or a print, no rights transfer and no licence is granted for such transaction
LICENCING
to accurately price need to know:
client profile: multination or local shop
usage: postcard for small business? nationwide campaign? re-uses can ne negotiated later if necessary?
territory of usage
duration of licence -three months for an editorial illustration, or for ‘the period of copyright’ for a children book?
budget- does client have a budget in mind?
if you incorrectly sell yourself at the beginning when clients come back to you its hard to change it.
pricing - advertising
above the line advertising - publicity material appearing within paid space advertising
print
magazines. newspapers, poster, bilboards
digital
banner ads, promoted social media posts, digital mags
editorial -
quite fixed prices
free newspaper, single use £350-400 per illustration.
pricing packaging
usage: food drink etc
territory: regional/national/worldwide
duration: limited addition - 1, 3 or 5 years
eg large uk supermarket
rage of 12 printed package only £400.450 per illustration (spot coverage.
large drinks brands
worldwide licence 1 year for all package
£2000-
publishing
royalities - quarterly paid
even if they dont sell anything should still be receiving statements (which say so)
AOI
dedicated support
access to members only sections
interviews advice
varoom subscription
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