Friday, 13 November 2015

visiting lecturer - victo Ngai

http://victo-ngai.com
Victo creates art for newspaper and magazines such as the New York Times and the New Yorker; 
works on advertisement campaigns with companies like the McDonald's, IMAX, MTA Art for Transit (New York subway), Lufthansa Airline and General Electric.  

Apart from drawing, Victo's biggest passions are traveling and eating. She's hoping that one day she will save up enough to travel around the world and sample all kinds of cuisine. ---- Personal aspect 

....and maybe you? - adds this to the end of he's client list, good tactic 

When and how did you land your first commission? 
A classmate commissioned me to do a comic stripe and paid me generously in candies. If we are talking about professional commission, I was hired by SooJin Buzelli, creative direction of Asset International (publisher of Plansponsor, Plansponsor Europe, Planadviser and aiCIO), during my junior year in RISD. I was 20. My portfolio teacher Chris Buzelli is the husband of SooJin. I did a piece for Chris’s class which caught the attention of SooJin. She then decided to print it in her magazine (thank god). That’s how we started our 6 years and counting working relationship.

didnt have an idea what illustration was either .
solve problems given to them
if you dont keep pushing yourself you dont know that your actually good at it. 
- you end up learning alot. been given the limitations, pushes your creativity 
editorial - abstact 
adv- eye catching, manipulation

what keeps this job exciting is the idea

you need something recognisiable to be thought of - though this could get boring- so keep evolving


editorial -
most abundant
you probably get 2 days max to complte

you domt like showing people unfinished work

nusiness sections prefer something straight forward
you have to be sesitve in medical illustration as the reader ship is often the patient or family - have to make it seem like its manageable - even making th e'bad guy' likeable.


always think about what you want to draw first
bring in your own interests with your commission work


the liberty magazine 
folio - publishing house 


stories and book
you are already given you hero etc
you cant just draw characters you want
how to capture story with right composition 

foreshadow ending without giving it away

vertical perspective - drawing on top of previous scene 

whenever humans see another human - they empathise 

advertisment-
really depends on client how fun advertising is 

not nearly as fun and as fulfilling is the brief is to direct and client gives you to must direction. 

when your working on big corporate briefs - important to have little brief on the side to fulfil creative side

advertising rights : sign up to a 'image time' where they can do what they like in that rime. 

when ever you work with government - the dont have a budget - so we get more bargining power - give you more freedom 

project - jail inmates taking care off old horses - learn empathy 

making clients work personal:

after i read a article i try and boil it down to the essentials - 

it will fulfil as commission - but is still something someone would hand on there wall


style 
its important to be recognised 
broad interest os like a like of different peoples work
confused with what i like to see but what i like to do myself
i was just trying to imitate 

'style is overrated. everyone is born with style.

naturally very drawn to lines

what you are naturally drawn to 
when you close your eyes how do you imagine your world 
- environment open, complex,busy 

digitally compare texture and line - using 2 separate piece of tracing paper (paper and light box)

aslong as the world you create is constant in the piece then it doesnt need to match the real world
we are able to make something photos cant 

usually a piece that is good is a piece that also looks good in black and white

'its not how good you are, its how good you want to be'
paul arden - 
always have a big ambition 
eliminating the ones who dont want it enough
need to be persistent 
if you cannot be wise, present to be someone who is wise. and then behave like they would' - neil gaiman.  make them confident that they have chosen you 'no problem' 

how does your day work: 
as sturctured as possible 
when you dont have boss its easy to slack off
keep a time scale 
try and answer important emails etc as soon as you get it or it becomes a nagging feeling

how do you deal with self dout?
2 wways
keep self pitting
the other is to realise what your feeling and how this could be a motivating 
feeling good enough doesnt push you
take yourself outside of work - change environment

what advice would you give us for our first year of living 
part time job
dont do something simular so you want to do the thing you want in the other time more drive, you'll miss the other.

choosing colour pallets - use other peoples choices as a starting point

networking question:
human connection = most important, one reason why i moved to newyork main place where there were publisers 
go to social events - opening shows etc 
keep showing up 
you'll start to look like you belong
be persistent 
send promo materials and emails

promote own work first - set the ground first 
beter to get agent later

if your having trouble finishing deadlines communicate with client about wriggle room, don't just don't send or be late with commission. it can take just one mishap to ruin reputation.

'good artist borrow, great artist steal' pablo picasso

AURDIO BOOK


  • Could you describe your journey to becoming an artist? What were your original inspirations?

  • What first inspired you to follow the route you have taken?

  • Who are some of your favourite illustrators/artists? why?

  • How did you get your first illustration job 

  • How do you keep your work fresh? Do you need to consciously adapt your style or does it progress naturally?

  • Words of wisdom - What advice would you give an aspiring illustrator/animator? - In hindsight, would you have done anything differently? 

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