Sunga Park

SWOT analysis on simular company task

simular companies
http://www.educationgroup.co.uk/faqs
http://www.arts-express.org.uk
http://www.elmoworks.co.uk



SWOT ANALYSIS OF ARTS-EXRESS 

W-eaknesses :what are they bad at? what makes them bad at it?
O-ppotunies :what don't they do?  based in southward or just south london
two members of staff a team of artist who work 'regualry' on our projects - so not constant wider pool or artists who work occasionally 
workshops that last a few days? 
not a organised event?
by not focusing on one practice might be to much to think about therefore not learning alot about the one process or exploring it as much as possible 
no need to book certain events 
some events are free

strenghts:

• deliver a range of different art activities by working with professional artist tutors of certain practices who deliver the workshops.
• charity funded
• drop in sessions at laid back events i.e festivals- this suits the audience who are just there to have fun. 

weaknesses:

• 'regular' artists 'occasional' artist - no full time professional artists - this might mean they lack consistency and a change of style at each workshop, making it less likely for them to have a distinctive style they could deliver and show to the public.
•  also make it less likely to be able to develop there styles into something different. as our idea is based on a a few practisioners with certain styles people will no what to expect from looking at our work.

opportunities:

• bases in southward or south London- so we could work else where or cover more group.
• though they deliver a wide range or practices- maybe a more focused one would look more in-depth into a certain practice.

threats:

• (for them) for events that just want one practice- there other services would be wasted
• (for us) large number of helpers (staff) 
• some events are offered for free - this means they get advertising and more people involved to spread the word. 

Ise Ananphada

The River of Life - Package design for Tetra Pak Thailand designed by Ise Ananphada
In Thailand, people have lived along the river for long time ago. Lots of Thai settlements were located near many rivers, and waterways were used to be main transportation in the past. In addition, it has been used in many purposes, such as, irrigation, agriculture, livestock, fisheries, industry and consumption on a daily basis. As well as recreational facilities, including sports and well landscaped to enhance the community

though this is a beautifully made packaging design, i like the fact is more than just pretty pictures it also has a story and a narrative behind it, something that i feel is important and gives illustrations a interesting purpose other than its aesthetics - this is what i enjoy about illustration, having a strong subject matter to visually communicate through images. 

It is really reassuring to see how work that was perhaps created for artistic/aesthetic work, can be applied onto other platforms for a commercial purpose. 

assessing the composition task

identify a similar company

what are their strengths?
what are there weaknesses?
what opportunities have they taken?
what threats do they face?

mobile services
creative workshops

present finding to the group

SWOT ANALYSIS
S-renghts:what are they good at what makes them good at it
W-eaknesses :what are they bad at? what makes them bad at it?
O-ppotunies :what don't they do?
T-hreats:

before next session: post to a group forum - response to this task

our proposal

What is the idea/concept for your groups proposal?
A co-owned print business, specialising in traditional print methods. The business is split into two parts - selling our own personal work, and being available to hire for a range of print workshops.
The idea is to own a studio, where we produce our own work and hold workshops for larger groups. And use a van to transport printing equipment and our products to other locations for smaller workshops, so we can be flexible. People can come to us - or we can go to them. 

What service do you propose to provide?
An accessible way for a wide range of customers to be inducted into traditional print making, and/or improving on skills and techniques they already have. The most important thing is that they get to do it themselves, and go away with artwork they've produced.
An educational but fun learning experience - chilled out and friendly.
Workshops tailored specifically to the group - e.g. age, interests, and what they want to get out of the workshop, large or small group.
Our own prints are available to purchase online, or during the workshops.
Stalls at festivals - selling our own prints, T-shirts, cards, with the opportunity for customers to print their own mini-print.

Who will benefit/make use of your services?
Workshops: Children in schools, sixth forms or foundation courses with limited traditional print equipment, parents organising activities for their children and friends, after school clubs, holiday/day care. 
Older people with time on their hands looking to try something new and creative. e.g. WI, book groups.
Disabled or mentally ill
Children's hospitals 

Our prints:
Festivals 
People with an appreciation for illustration looking for high quality limited edition prints.
People interested in art in general

What are the aims of your proposal?
To raise awareness about traditional print methods by allowing people to try it themselves.
Lead people to our own personal work
Make a profit

group idea using the 4 P's

product: - we provide a product (prints and personal work) but prom dominantly a service providing workshops for schools, festivals, units, comicon etc- wherever the demand. available for hire.

Price- our prints that we sell will generate profits. 

educational workshops have a possibility for government funding. 

price for hire includes expenses, materials, equipment costs, staff rates.

promotion:- website, van itself, word of mouth. flyers to give to the children/clients etc

place:- mostly festivals, through summer and schools/uni's etc during rest of year.

• who is our market?

people who want to try something new

have time on there hands 

young- children who are in the process of education/learning 

schools/uni's 

careers/foster homes

other professional printers (to see our work/visit our studios)

creative courses which lack facilities (a levels/ foundations)

art and craft events

• where are they/where do they go?

• is there a need and if so, what is it?

creative people/children who are unaware of the breath of techniques/ art itself/ routes to go down. 

people who are interesting to understand how prints are made

people who want to try something new - groups, institutes, societies, people with time

• why is now a appropriate time? 

tradition prints process are coming back in trend

schools lack art lessons

always a demand for art/ creativity

in general, some people are quite uniformed

political factors
economic factors
social factors
technical factos 

Monday 17th november

Babs tarr http://babsbabsbabs.com

'Brand Babs'

modifies and manipulates her practice to suit her client -to fit more with industry she is trying to work in.

how a illustrator reads market

books 

• fundamentals of design management - how you start to think about creative industries 
• Illustrators guid to law and business 

what is creative entrepreneur?

owner entrepreneur 

owner manager

owner worker 

what kind of creative are you?

evolutionary          revolutionary

manger                  opportunist 

caution                  risk taker 

what is marketing?

'the management process responsible for identifying, anticipation and satisfying customer requirements, opportunities, profitability and success.'

the 4 P's

PRODUCT - that satisfies customers needs or wants. tangible goods or a intangible service 

PRICE -the overall cost of the product- producing it and selling it 

PROMOTION -represents all the methods of communication that a marketer uses. 

PLACE -providing product to places.

what is an 'idea'?
can occur at anytime
to anybody
happen anywhere
inspired my anything
generally random
seldom materialises
rarely succeed 

'in the realm of ideas everything depends on enthusiasm...in the real world all rests on perseverance' 

'everyone is a genus at least ones a year. success comes from having brighter ideas closer together' 

what is an 'opportunity'
something out there that is external to you
the people are right 
the place is right
the conditions are right 
the time is right

where do opportunities come from 
trends
technical developments
political change
economic boom and slump
human need
specific problems
research and development 

progress tutorial 11/11/14

PRINTED PICTURES:

CHANGING TO SET OF PRINTS INSTEAD OF BOOK.

taking drawings/etching i have already done, photocopying them, laying them up with other objects to produce a random scene - nonsense. don't over think, just draw things that relate to lewis carroll in some way which could then create a nonsense illustrated print/s e.g layering the parrot with the tree coming out of its head 

MOVING PICTURES:Book a session with dragon frame and bring in random objects that could link to lewis carroll and see where my imagination takes me to evolve them e.g 

COP: set own cop task- add a few drawings i have done and evaluate why they inspire/ where they were influenced from and how to take technique further.

Study task 3

telegraphy luxury magazine 

 

Lucinda Rodgers - 'theres no place like home' for rowley leighs cook book fourth estate 2000
THE PRIVATE SECTOR -private enterprise and investment.
SERVICE INDUSTRIES- creative industry, education, health industry. communication industry
THE CREATIVE SECTOR - PUBLISHING INDUSTRY

Lucinda rodgers 'cover for the novel Angus wilson (penguin books) 

QUATERNARY SECTOR -libraries,education, intellectual activities

SERVICE INDUSTRY -creative industry, commercial industry, education industry 

 

study task 3

Diogo Nascimento

• Editorial Design
 ,
• Graphic Design,
 
• Icon Design

 this graphic designer has used a mixture of illustration and photography to communicate the brands ethos and product (stated below) for a advertising poster for the private sector food company Monsieur Appert-  a preserved fruit and vegetables business with a French spirit that works with the tradition of the natural method and pays homage to the figure of the cook who has discovered the formula for preserving food.

the printing industry
the catering industry
creative industry 

i think this is a successful creative piece to advertise the brand as it visually shows the product itself creating a strong brand  recognition. the designer has combined this with a visual story to describe  the product/company history to the viewer making a more interesting and conceptual piece of work.  i think the illustrations used are very tasteful and fit with the traditional tone of the company. 

illustration above by Richard Kilroy - highly successful fashion illustrator, and “Decoy” British magazine publisher and editor. illustration cover for 16 page colour newsprint created for  private sector magazine 'decoy' (illue 3 -a visual distraction) which is sold online.
(also could be considered to be for third sector as it can be viewed for free online) 

publishing industry
advertising industry
designer fashion industry 

shirley hughes

children book writer and illustrator, as well as book, sells single resolutions of prints.  

private sector 

publishing industry 

education industry

publishing industry

monday 3rd

categories of creative industries / illustration routes - task complete