http://jennifermaddendesign.com

Tesco biscuit tin

who are you?-what do you do? 8th December

YOUR COST
YOUR PRICES
PROMOTING YOURSELF
MONITORING SUCCESS

presentation of 12 slides
12 - questions and summary
1- intro side

2- who we are(name),
3a, b and c (3 slides worth) -(what we want to do)- mission statement - our vision

4- business objectives
5- audience - who are our customers
6- describe the organisation
7-resources and equipment
8-costs
9- funding

as a group we have set up a google drive presentation slide that we will all be able to edit. we ave given ourselves 2-3 slides each which we will focus on individually so we have a equal work load. we will discuss our ideas/infomation choice on our forum and through google drive.

WHAT ARE YOUR COSTS?
legal costs:- 

• setting up yourself, 
• protecting your intellectual property, 
• registering with companies house (if appropriate)(weather we can call ourselves things etc), 
• using solicitors to look at your contracts, 
• splitting profits making sure covered for insurance 

resource cost:-

• how much capital expenditure in the first year
• how much we will spend on materials, goods for sale, all down to chairs, tables, kettles for ht first 6 months (direct costs)printers ALSO INK thing about everything! 
• how much will you spend on bills and overheads for the first 6 months - (indirect costs) 

marketing costs:-

• costs of promoting your business for the first year

• promotional costs - petrol, ink, printing, wifi 

finance costs:-

• a grant? give evidence that you are eligible

• if its a start up loan- what are the repayments 

outgoings:

• overhead costs 
• insurance costs 
• preemies costs - check with insurance companies what you are liable to declare for insurance - i.e. working from home apply for business insurance so if your get robbed you claim on your business insurance to get refunded for equipment in your house etc. 
• utilities, postage and it costs 
• research and development costs - visiting places, museums galleries etc 
• equipment costs 
• material costs 
• maintenance costs finance costs 
• professional services 
• promotional costs

What is your expected income?

• accommodation (rent/morgage)
• utilities and communication 
• insurances 
• personal loan repayments 
• food 
• travel
• esteem costs 
• entertainments 
• holidays and breaks 
• savings and pension 
• etc

what are your prices?

• how have you worked out your prices? -state what your pricing strategy is
• how do your prices compare with your competitors 
• identify 3 competitors and give evidence of their prices 

total outgoings

+expected income

-----------------------   =your daily rate

working days 

365 days in a year 

52 weekends 104 days 

8 bank holidays 

20 days annual leave 

233 workings days - standard working contract 

based on 1 person working 

£15 000

+£20 000

------------  =£150.21per day  - just for a turn over 

233days 

FOR NEXT SESSION 5TH JANUARY 1PM 

drawn together all the information for presentation 

so from that point forward have everything ready for the presentation pitch 

INDIDUALLY 

do cost of living now 

mission statement: inspire and educate people/children who are unaware of the different types of print process used as a visual communication.

what are your plans to achieve your sales/incomes?: applying for funding from the government/funds for educational purposes.
targets in the first 12 months: to make ourselves know to organisations, by online presence, word of mouth, tester sessions, being present at art events, teacher training days/school fairs.

what new products or services will you introduce in the following two years to grow your business?

what is your long term/5 years goal? - more staff-due to a heavier demand for workshops.
buses based in different parts of england so less long distance travel and makes us more available to short term demand and places further away. 

we are a .....limited company? partnership? social enterprise? cooperative? sole trader?
why have you chosen this status? what are the advantages?

resources
we require 2 mac,

Lifes a pitch. part 1

who are you?
your business
your resources
your customers


your business
business name
business activity - what you do
missions statement- what do you aim to do

business objectives 
what are your plans to achieve your sales/income
targets in the first 12 months
what new products or services will you introduce in the folowing tow years to grow your business?
what is your long term/5 years goal?

limited company? partnership? social enterprise? cooperative? sole trader?
why have you chosen this status? what are the advantages?

your resources
 products/services
what resources do you require
what equipment do you need
how much will it cost
stock- how much do you need, do you need stock to start your business?

start from scratch when starting a business as you won't be able to apply for a grant as they will see you as a already set up business.

your customers
what evidence do  you have that anyone will bu your product/serivce?
is it a popular product/service currently provided by lots of others?
is your idea completely new?

who are they?
describe audience specifically
describe the market sector - e.g. retail, food. leisure, local brands, entertainment- a service provided a service to other businesses
where are they
where do they go
where do they want to go
where would they go if they could

why would they buy from you than anyone else
how much are they likely to spend
will your sales fluctuate due to external forces?
how often will they spend that amount with you?

how will they know?
how will you advertise your product/services? advertising is not compulsory)
what other marketing methods would be effective for you?-
fb
personal selling
promotional

NEXT SESSION monday 
your business
your resources
your customer
your cost
your price
promoting yourself
monitoring yourself